Oftenly, your on hold soundtrack is your brand first impression to your client. Indeed, the soundtrack you use actually means something about your company. Furthermore, it’s not only a question of brand image, according to you track specs, music can make the waiting time feel longer or shorter. It can also set your client in a particular mood. Therefore, your corporate on hold music is both a communication tool for your corporate identity and an influence tool to set people in a proper mood before you pick up the phone.
Producing an on hold soundtrack for your brand must take three factors in account: Firstly, what is your brand identity. Secondly, why is the caller calling, and finally, who is the caller. Based on those three factors you have already some elements to create a proper on hold track. Then, once you have this information it’s relevant to base the production of the music on scientific studies in order to predict how it will be received by the audience. Afterward, nothing left but composing your on hold music !
Firstly, during a very first meeting we’ll invite you to talk about your brand, your communication & marketing strategy, your value, what gives your whole job a deep meaning. To sum it up, this information will serve us to imagine the most appropriate on hold music
Secondly, once we came up with the best on hold soundtrack idea for your brand identity, we send you a document resuming our first meeting and how we plan to answer your demand. In addition, this report comes with a quote. After that you can choose to validate the order or to cancel it.
Finally, once we produced your on hold music we’ll send it to you so you can take it as it is, or if needed you can make feedback for us to modify the music. Afterwards and once modified according to your demand, you’re ready to express your identity the hell out of your brand !
Do you want to know more ? Do you want to have your own tailor made sound signature ?advertsing music