Ad music isn’t produced just like regular music. It has to serve the message of your commercial. Advertsing must be brief and impactant otherwise it will be lost between other videos and it won’t be remembered by your target and it can even bother them. A good sonic branding in advertising is a soundtrack which isn’t just a decoration. It makes your commercial message more accurate, your brand identity clearer, it makes your audience relate to the video and it actually makes your ad pleasant to watch
Producing a commercial track is mainly a matter of communication strategy rather than a matter of music itself. In fact the first thing needed is for the composer to have a very clear idea of what is the underlying message of the video and who it targets. To sum up, producing an advertising soundtrack is also based upon your brand identity and your overall marketing strategy
Firstly, during we’ll invite you to talk about your brand, your communication, commercial video & marketing strategy, your brand value, what gives your whole job a deep meaning. To sum it up, those informations will serve us to imagine the most appropriate ad soundtrack
Secondly, once we came up with the best ad soundtrack idea for your brand identity, we send you a document resuming our first meeting and how we plan to answer your demand. In addition, this report comes with a quote. After that you can choose to validate the order or to cancel it.
Finally, once we produced your ad music we’ll send it to you so you can take it as it is, or if needed you can make feedback for us to modify it. Afterwards, once modified according to your demand you’re ready to express your brand identity the hell out of your commercial !
Do you want to know more ? Do you want to have your own tailor made advertsing music ?